Latest Podcast Episode
User First, Google Second: The Local SEO Playbook
The spotlight's on local SEO in this episode, where they dive deep into how reviews can totally make or break a business’s online presence. Speaker A kicks things off by dropping some serious knowledge, emphasizing that it's not just about appeasing Google—it's about what customers think and feel. He’s all about putting the user first, which he believes is the secret sauce for climbing those search rankings. They chat about the emotional rollercoaster that comes with reviews, pointing out that while bad reviews can come in hot and heavy, getting those golden good ones is a task that often feels like pulling teeth. With wit and charm, they explore the nuances of local SEO, highlighting the importance of keeping your Google Business Profile in tip-top shape and the power of content in building trust with potential customers. Buckle up, because this convo is packed with gold nuggets for anyone looking to up their local game!
What You'll Learn:
The biggest misconceptions about local SEO and how they impact your bottom line
What separates businesses that dominate local search from those that remain invisible
Strategies for consistent local rankings across different service areas
The crucial role of reviews in local SEO and how to get more positive ones
The future of local SEO and emerging trends to watch
Upcoming events
PRSA and AMA Events
We want to learn more about marketing and PR, but you don’t know where to start? Here are a few places you can!
PRSA
AMA
Latest News in PR Industry
5 Myths About Trust in the Age of AI
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Public relations in the beauty and fragrance sectors is undergoing a strategic shift.
Tips and tricks to make your internal leadership videos shine
Effective internal leadership videos should prioritize authenticity and relatability, showcasing leaders as approachable individuals to foster trust and connection within the organization.
Latest News in The Marketing Industry
In the age of AI search, a domain is a critical differentiator
As traditional top-level domains become scarce, businesses are increasingly relying on unique domain strategies to enhance brand identity and differentiate themselves in the competitive online landscape.
ChatGPT performs a search in 31% of prompts, new data reveals
A recent study reveals that ChatGPT conducts searches in 31% of prompts, averaging over two searches per query, and relies on longer, more specific queries compared to typical Google searches, indicating a significant interaction between the model and search engines that could influence SEO strategies.
5 Digital Marketing Tactics That Still Work
The article outlines five effective digital marketing tactics—optimizing content for AI visibility, creating short-form videos, conducting deep audience research, launching retargeting ad campaigns, and developing interactive content—to enhance online presence and engagement for businesses.
Newsletters To Follow
Merch
In case you missed it
Previous Episode
Diving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advocating for a curious mindset when analyzing metrics. She reveals her systematic approach to dissecting high and low-performing posts, encouraging listeners to identify patterns that can inform future strategies. Curious minds will find her breakdown of what truly drives engagement—hint: it’s not just about likes and comments, but rather the deeper, often unquantifiable connections that content fosters. As they navigate the intricate web of social media marketing, Amy highlights the shift towards authentic, human-centric content, especially in an age where AI is making waves. The episode wraps up with some sage advice on leveraging AI without losing the personal touch, reminding marketers to remain vigilant and engaged with their audience. A must-listen for anyone looking to elevate their social media game!
Coffee Brands To Try
Coffee Bros
Flavor Notes: Our Costa Rican Microlot tastes of Cocoa, Toffee, Lemon, with a Sweet and Clean body.
Passengers
Flavor Notes: Florals, Browning Sugars, Cocoa
That’s it for this week.
That’s a wrap! I hope you enjoyed it! Please let me know if there’s anything else you would like to me cover
Brett Deister